Digital Marketing Course at Lahore and Islamabad / Rawalpindi (Online and Offline)
In today digital era, digital marketing has become crucial part of every business. If you are starting online business or offline business with physical shop and you have products or services to sell, then digital marketing is your best companion to promote your products and services to right customer at lowest cost and highest efficiency. Digital Marketing Practices (DMP) offering digital marketing mastery courses which are available online and offline both in group and one to one dedicated session. At DMP you will get quality digital marketing training based on industry requirement and latest trends.
In digital marketing courses offered at Lahore and Islamabad / Rawalpindi (online and offline), you will learn the latest techniques of Google Display Ads, Google Search Ad, YouTube Ads, Search Engine Optimization (SEO) latest practices, Facebook and Instagram Ads types and best ways to run and optimize ad campaign, LinkedIn Ads, making basic level WordPress blogging website with the help of elementor, how to link Google Analytics, Google Tag Manager, Google Search Console, how to create google ad account, meta business account, how to get high search volume with low competition and long tails keywords through google keywords planners and many more latest chapters related to digital marketing which will help you to qualify as digital marketing expert.
Importance of Digital Marketing Course at Lahore and Islamabad / Rawalpindi (Online and Offline )
Contents of captioned digital marketing mastery course has been designed based on the industry requirements and latest trends with 100% practical. If you want to grow your business or business of your clients or want to get projects internationally and earn in dollars then this course is very importance for you. Digital Media Marketing Training course will equip you with all the gadgets required to act as digital marketing manager in an organization or digital marketing freelancer.
Singular objective of every business is to increase profit with minimal spending, and to sell products or services through digital marketing. Professionals in digital marketing has to face competitor as well, if you want to stay ahead from competitor then start taking initiative and upgrade your digital marketing skills which will help you in identifying competitor initiative and based on which you can devises you digital marketing strategy on the basis of competitor analysis.
Days Timings
Tuesday, Wednesday, Thursday 7:00 PM to 8:00 PM
Duration: 5 Weeks Zoom Sessions
In Digital Marketing Mastery Course at Lahore and Rawalpindi / Islamabad you will learn Meta Advertising (Facebook Ads & Instagram Ads), Google Ads, LinkedIn Ads, Twitter Ads, SEO, Google Analytics, WordPress, Google Tag Manager and Google Search Console etc
Why should you join Digital Marketing Training Course
at Lahore and Islamabad / Rawalpindi
If you want to stay ahead of your competitor and want to increase business of your client or want to start your own business or want to get project internationally and earn in dollars then you should have to join Course about Digital Marketing at Lahore and Islamabad / Rawalpindi.
Digital Marketing Training Class will equip you with all the gadgets required to act as freelancer to get projects from abroad related to digital marketing or you may also apply for job locally or internationally bases on the skill set you will learn from this course.
Curriculum of Digital Marketing Course at Lahore and Islamabad / Rawalpindi (Online and Offline)
Well-structured & comprehensive curriculum designed according to latest trends and industry standards!
- Meta Advertising (Facebook Ads & Instagram Ads)
- Google Ads
- WhatsApp Ads
- LinkedIn Ads
- Twitter Ads
- SEO (Search Engine Optimization)
- Google Analytics
- WordPress
- Google Tag Manager
- Google Search Console
Key Learning Areas
- Conversion Ad
- Catalogue Sale Ad
- Lead Generation Ad
- Post Engagement Ad
- Page Like Ad
- Getting Leads on WhatsApp
- Getting Leads on Messenger
- Instant Experience Ad
- Dynamic Creative Ad
- Campaign Budget
- Audience Overlapping
- Ad Fatigue
- FB Page SEO
- Optimization Tips
- Facebook Analytics
- How to steal your competitor customer
- How to setup Facebook Ad Campaign Sales Funnel Strategy
- Facebook Audience selection for local business
- Advanced Facebook Strategy Why Conversion is Low? CTR is very good but Conversion and ROAS is Low
- Methods of retargeting
- What should be campaign budget
- How to improve Facebook Ads Performance. Facebook Ad quality score / Facebook Ads Relevance
- Metrics to measure Facebook ad performance
- How to schedule Post and Stories on Facebook and Instagram
- Solution of Ios14 and Ios14.5 on Facebook Ad performance
- Advanced Interest based targeting / Cold Audiences
- Create Facebook Custom Audience
- Facebook Advanced Insights
Introduction to Facebook
- Understanding Social Media Landscape
- Creating and Optimizing Facebook Business Page
- Facebook Ad Account setup
- Facebook Business Manager
Basics of Facebook Ads
- Understanding Campaign Designing
- Types of Facebook Ads
- Creating Powerful Target Audience
- Difference Between Custom Audience & LookaLike Audience
- Facebook Ad placement
- Difference Between Automatic & Custom Placement
- Competitor Analysis
Ad Bidding Strategies and Budgeting
- Setting Campaign Budget
- Understanding Campaign Budget Optimization
- Advance Budgeting Techniques
- Optimization for Ad Delivery
- Campaign Bid Strategy
Integration of Facebook Pixel
- How to Create a Facebook Pixel
- How to Integrate Facebook Pixel
- Tracking Website Activities
- Improve Your ROA
- Retargeting
Facebook Video Advertisement
- Basics of Video Ads
- Understanding ThruPlay for Video Ads
Facebook Lead Generation Campaign
- Purpose of Lead Generation Ad
- Create Lead Generation Campaign
- How to Setup a Form for Lead Generation
Facebook Engagement Campaigns
- Difference Between Reach, Engagement & Impression
- Facebook Page Likes Campaign
- Creating Facebook Event
- Message Campaign | Messenger Setup
- WhatsApp Campaign
Facebook Insights/Ad Reports
- Understanding Facebook Insights
- How to Create Ad Reports
- Run KPI tests, learn what works, grow your business
Instagram Marketing
- Introduction to Instagram
- How to Create Instagram Account
- Instagram for Business
- How to link Instagram to Facebook Page
- Instagram Buying Objectives
- Instagram Ad Formats
- Importance of Google Ad
- How to create Google Ad Account
- How to ad payment in Google Ad Account
- Understanding Google Campaign Structure
- How to Link Google Ad Account with website
- How to link Google Ad Account with google Analytics
- How to link Google Ad Account with Google Tag Manager
- Understanding Ad Position, Ad Auction Ad Rank & Ad Formats, bidding
- AdWords Terminologies and strategy
- Understanding of Account (Google dashboard understanding)
Understanding Types of Google Ads
- Google Display Ads
- Google Search Ads
- Google Video / YouTube Ad
- Google Performance Max Ad
- Google Shopping Ad
Google Display Ad
- What is Google Display Network?
- Understanding Display Ads (PPC, CPM)
- Advantages of Display Campaign
- How to run Google Display Ad Campaign
- Difference between Google Responsive ad and Upload Design
- Effective targeting / Audience Selection
- How to create remarketing / retargeting audience
- Effective Placement targeting
- Bidding Strategies in Google Ad
- Artworks sizes in Google Ad
- When to use different objectives of Google Ad
- How to create custom audience in Google Ad
- How to optimize Google Ads
- How to read the Google Ads Insights
Google Search Ad
- Importance of Google Search Ad
- How to run Google Search Ad Campaign
- Difference between Google Display and Google Search Ad
- Theme based Keywords selection
- Understanding Keywords Match Types
- Effective targeting / Audience Selection
- Effective Placement targeting
- Bidding Strategies in Google Search Campaign
- When to use different objectives of Google Ad
- How to create custom audience in Google Ad
- How to optimize Google Search Ads
- How to read the Google Search Ads Insights
Google Video / YouTube Ad
- Importance of Google YouTube Ad
- Format of Google Google Video / YouTube Ad campaign
- Instream Ad (Skipable and Non Skipable Ad)
- Discovery Ad
- Overlay Ad
- Bumper Ad
- Sequence Ad
- How to run Google Video / YouTube Ad Campaign
- Effective targeting / Audience Selection
- Effective Placement targeting
- Bidding Strategies in Google Video / YouTube Ad
- When to use different objectives of Google Ad
- How to create custom audience in YouTube Ad
- How to optimize YouTube Ad
- How to read the YouTube Ad Insights
Shopping Advertising (paid)
- What are Google Shopping Ads?
- What are Product Listing Ads?
- How to make these ads format?
- Where do they appear on Google?
- Create a Shopping Campaign on Google AdWords
- Importance of LinkedIn Ad
- Types of LinkedIn Ad
- How to run LinkedIn Ad Campaign
- Effective targeting / Audience Selection
- When to use different objectives of LinkedIn Ad
- How to create audience in LinkedIn Campaign
- How to read the LinkedIn Ads Insights
- Importance of WhatsApp Advertising
- Types of WhatsApp Advertising
- How to run WhatsApp Advertising
- Difference between WhatsApp personal and WhatsApp Business
- How to create Catalogue in WhatsApp Business
- How to use business elements in WhatsApp Business
- Effective targeting / Audience Selection
- When to use different objectives of WhatsApp Advertising
- How to read the WhatsApp Advertising Insights
- Importance of Twitter Ad Campaign
- How to run Twitter Ad Campaign
- Effective targeting / Audience Selection
- When to use different objectives
- How to create custom audience
- How to optimize Twitter Ad Campaign
- How to read the Twitter Ad Campaign
- Importance of Google Analytics
- How to create Google Analytics Account
- How to link Google Analytics with website
- How to link Google Analytics with Google Ad Account
- How to link Google Analytics with YouTube Account
- How to create event in Google Analytics
- How to create audience in Google Analytics
- How to review insights of Google Analytics
- What is Google Tag Manager (GTM)?
- How to create Google Tag Manager Account
- How to link Google Ad Account, Google Analytics or other Digital assets through GTM
- How to install GTM Companion
- What is Google Search Console?
- How to create Google Search Console Account
- How to link Google search console
- How to review results of Google Search Console
- WordPress Setup and Configure on Local Server and Live
- Creating and Administering Posts, Pages and Menus
- Configuring Website Settings
- Inserting Hyperlinks
- Media Library
- Themes and Plugins
- Widgets and Sidebars
- Adding a Slideshow
- Adding Social Media Buttons
- Backing up the Website
- What is SEO SEARCH ENGINE OPTIMIZATION?
- How Google’s Search Engine Works
- Understanding ranking on Google?
- What are Keywords and How to do keywords research
- Types of keywords
- Objective of keywords in the Website’s marketing
- How to use Google Keyword Planner tool
- Understanding Primary Keywords Secondary Keywords LSI Keywords
- What is On-Page SEO?
- How to use URL, Meta, Title, Description, H1, and other headings
- How to use ALT Text in the Images Crawling & Indexing
- XML & HTML Sitemaps, How to make it? Robots.tx
- What is Anchor Text
- How to create Internal Linking
- Technical SEO
- Page Speed Analysis
- Review your sitemap
- What is link building?
- Types of Backlinks
What is Local SEO
- Importance of local SEO for local offline business
- How to create listing
SEO Site Audit
- Audit after launching the website
- On-Page Audit (complete)
- Off-Page Audit (complete)
- Tools: Online Free Tools, Paid Tools
About the Instructor
Mr. Amir Rasheed is a digital marketing expert trainer with more than 17 years of experience, currently working as Head of Marketing in leading Bank. He is Google Ads Certified, Googly Analytics Certified, LinkedIn Certified Marketing Insider, Facebook and E-commerce expert. He has earned online certificates in digital marketing from HubSpot Academy and University of Illinois Urbana-Champaign
He has created and optimized more than 2000 digital media campaigns for 1) Bareeze Home Expression 2) The Fabric Store 3) JangoMall 4) -Gotapatti and 5) Bank as digital media marketing expert and also gave digital marketing consultancies to number of national and international brands. His teaching style is a blend of industry requirement.
Course Fee
Refer a friend and you will both receive 10% OFF on all courses at DMP
Who Should Attend
Following professionals are advised to must attend digital marketing course online training at DMP
Upgrade Digital Marketing Skills
Marketing professionals who are in the traditional marketing and want to grow in the most demanding digital marketing field
Marketing Professionals
Fresh marketing graduate who want to pursue their career in digital marketing, can get real industry experience.
Small Business Owners
Owners of small or medium sized business must be aware of all platforms to promote their business though digital marketing
Women at Home
Use your time more productively and start earning from the comfort of your home. You can get digital marketing training while at home through zoom sessions. By becoming digital marketing freelancers you will earn to support yourself or your family
Change the Career
Professional who want to join the most evolving and most demanding field of digital marketing
The Demand For Digital Marketing Courses in Pakistan
Digital media marketing has become very important these days, whether you want to promote your own business, start freelancing or start a job. Learn the art of digital media marketing to advance your career.
Traditional marketing by using TV, Radio and Newspaper was not targeted and expensive at the same time. With the advancement in technology and economical advertising options, demand of digital marketing has gone up and digital marketing professional are high in demand
Every company want to promote their business to targeted audience at economical rates, so future of digital marketing professional is increasing day by day, it is the perfect time for you. Join us because we are offering the best digital marketing course in Lahore.
Be your Own Boss, Become A Digital Marketing Expert
Almost every big or small organization is using digital marketing these days to promote their business and stay ahead from competition, this is why demand for digital marketing professional has gone-up. Organizations hire digital marketing professional or freelance their digital marketing tasks to digital marketing freelancers or digital marketing agencies.
With the advent in technology, remote sharing, team viewers, anydesk and other virtual platforms which assist in remote working, freelancing has also increased. Digital marketing professional get different marketing related tasks from local organizations or from international clients as well. Digital marketing freelancers work from the comfort of their home and promote their clients on digital marketing platforms which includes but not limited to facebook, Instagram, Twitter, TikTok, LinkedIn, Google Search, YouTube, Pinterest etc.
If you also want to become digital marketing freelancer and want to earn in dollars then don’t late get enrolled in digital marketing training offered by Digital Marketing Practices both online session and offline classes at Lahore and Rawalpindi Islamabad. Trainers at DMP are industry experts and train based on their practical experience. Mr. Amir Rasheed Digital Marketing trainer at DMP is Google Certified, Certified LinkedIn Insider, Facebook and Instagram experts, and SEO expert. With optimization experience of more than 2000+ campaigns, he taught based on his industry expertise.
Digital marketing training at DMP Lahore learning center, Islamabad learning center and online course will be your companion to become digital marketing expert and work as digital marketing freelancer and be your own boss
Why you choose DMP for Digital Marketing Training Course
Online and Offline (Lahore and Rawalpindi / Islamabad)
At DMP, we are aware that we are influencing the foundation of your career so we take it very seriously. Contents and training style of Digital marketing training which we are delivering are as per industry requirement which will help you to get earning opportunities after the successful completion of training. The thing which make digital marketing training different from other training centers are as follow:
1. Industry Experts Trainers
Our trainers are equipped with the real practical knowledge of digital marketing from different local and international organizations. Their teaching style is blended with industry requirement.
2. Online Zoom Classes
Online zoom classes have become more successful teaching platform as it helps students to use the time in the practices of digital marketing which they save from travelling. You can pick and choose different available timeslots for online classes
3. Content are based on Industry Requirement
Content of digital marketing course offered are based on the industry requirement because our digital marketing trainers are professionals with hands on experience in digital advertising
4. 100% Practical Training
When you start doing on your own then you will learn faster. At DMP, We focus more on practical training so that students can apply their learning and understand techniques of creating and optimizing marketing campaigns
5. Assistance in Job Interview
Our training course is so comprehensive and based on industry requirement that our students after successful completion of this practical digital media marketing training are fully equipped with digital marketing terminologies, even we assist our students in hand-holding after the training course and have a mock job interview session with our students to raise their job interview skills
6. 5 Weeks Course
Time is money and we understand how important is time. We impart digital marketing training within 5 weeks so that you can start earning
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